Pearls of Wisdom

Feeling like a “Reactor”

Feeling like you are always reacting? jumping into marketing tactics? trying exciting things kinda last minute? A client of mine recently called with a success story. A contact told her about this ‘great’ event happening the next day and he thought he could get her a table to exhibit. She thought about herself as of…
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Competition is good

Are you like many businesses – afraid of competition? a bit of ostrich in the sand about your competition? Stop that now! Competition is good. Competition means there is a market. Competiton challenges us to be better. True life story. Back in the dot com days, I worked for a startup developing ‘bleeding edge’ technology.…
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Slow and steady wins the race

Congratulations! You got a great reaction to your social media post; you got an inquiry from the post. Your hard work is paying off. This is how it starts. It might seem slow and not a lot of potential clients are there. But it builds and builds. Have a plan. Look for the long goal.…
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Do you know what you need to do?

SUCCESS!!! We talked for an hour. We worked out the 4 things he needed to do for his marketing program. He walked out of the meeting feeling “ok, now I know what I need and I know it will be useful and beneficial; not a waste of time and resources” Sometimes marketing our business can…
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